Fake Celebrity Endorsements on Supplement Ads

It needs evidence about the product, not just a famous name.

The FTC expects health claims to rest on reliable science, preferably human clinical evidence, and says ingredient research may not carry over to a finished product (FTC, Health Products Compliance Guidance).

For Stallion Power, we know of no celebrity endorsement. The label and the sales page name none, and we do not use one. The sales page does make its own claims, which we quote only to check them:

1. Sales headline“The totally safe and natural method to support your sexual health.”No supplement is 'totally safe'. The label itself asks anyone on medication to ask a doctor, and several of these herbs have documented cautions. (NIH ODS, Dietary Supplements: What You Need To Know) (FDA, Mixing medications and supplements)
2. Safety ranking“Stallion Power is the number one in safety.”No ranking, test or comparison is shown. The FDA does not approve supplements before sale, so 'number one' has no official yardstick. (21 CFR 101.93 (structure/function)) (NIH ODS, Dietary Supplements: What You Need To Know)
3. Circulation claim“Promote healthy blood circulation to support cardiovascular function”L-arginine studies use grams a day. This gummy can hold 5 mg or less of it. Erection problems can also be an early sign of heart disease. (Rhim 2019, arginine and ED meta-analysis) (Mayo Clinic, Erectile dysfunction)
4. Energy claim“Increase vitality and energy to tackle daily challenges”The only printed stimulant is 5 mg of caffeine, a small fraction of the roughly 400 mg a day most healthy adults handle. (FDA, How much caffeine is too much?)
5. Performance claim“Boost performance, confidence and maximum strength”No trial of this gummy is published. The words are vague, so they cannot be tested or refuted. (FTC, Health Products Compliance Guidance)
6. Dependency claim“specifically formulated to avoid dependency”No data is shown. The honest part: 5 mg of caffeine is small, and none of the other lines is a habit-forming drug. (FDA, How much caffeine is too much?)
7. Bottle front“Male Enhancement Gummies†” with the FDA daggerMarketing wording that the FDA has not evaluated. It is not a disease claim and not FDA approval, and the gummy is not an erectile dysfunction treatment. (21 CFR 101.93 (structure/function)) (FDA, Tainted sexual enhancement products)

Claims as printed on the sales page (Stallion Power sales page) and the label. Health claims need competent and reliable scientific evidence (FTC, Health Products Compliance Guidance).